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Routledge Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing)

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Description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
15 January 2014

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