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Routledge Marketing Management in Air Transport (RLE Marketing): 06 (Routledge Library Editions: Marketing)

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Description
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale. About the Author Multivolume collection by leading authors in the field

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138787248
Category
Books > Subjects > Business, Finance & Law > Management
Domain
Amazon UK
Release Date
22 August 2014
Listed Since
10 January 2014

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