Marketing Management in Air Transport (RLE Marketing): 06 (Routledge Library Editions: Marketing) - Image 1

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Routledge Marketing Management in Air Transport (RLE Marketing): 06 (Routledge Library Editions: Marketing)

Name: Marketing Management in Air Transport (RLE Marketing): 06 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 100.0 GBP
Availability: InStock

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Description

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale. About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138787248
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 22 August 2014
Listed Since: 10 January 2014

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Routledge Marketing Management in Air Transport (RLE Marketing): 06 (Routledge Library Editions: Marketing)

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