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£48.75

Routledge Airlines: Managing to Make Money

Name: Airlines: Managing to Make Money
Brand: Routledge
Price: 48.75 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 113838108X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 23 August 2018
Listed Since: 24 November 2018

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Routledge Airlines: Managing to Make Money

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