Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

Name: Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

Call Centre Management

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Description

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138792810
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 22 August 2014
Listed Since: 05 February 2014

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Routledge Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

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