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Routledge Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

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Description

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 August 2014
Listed Since
05 February 2014

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