Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing) - Image 1

£47.32

Routledge Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)

Name: Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 47.32 GBP
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Description

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies. About the Author Multivolume collection by leading authors in the field

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138980471
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

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Routledge Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)

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