Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing) - Image 1

£48.99

This is the most expensive it has ever been. Walk away.

£49 today · previous high £49 · all-time low £47

Routledge Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)

Name: Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 48.99 GBP
Availability: InStock

Call Centre Management

Price Distribution

Price distribution over 73 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £49 (62 days, 84.9%)

Price range: £47 - £49

Price levels: 2 different prices over 73 days

Description

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138980471
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Routledge Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)

The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)

Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing)

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Marketing: Critical Perspectives on Business and Management

The Marketing Environment RLE Marketing Volume 15 - Routledge

New Perspectives on International Marketing

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)

Essentials of Marketing: Theory and Practice for a Marketing Career

International Marketing: Strategic Approach to World Markets

Red Globe Press Principles of Marketing Value-Based Textbook

Marketing

Essentials of Marketing

Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

Fundamentals and Practice of Marketing - Fourth Edition

Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)

Pearson Marketing: Real People, Real Decisions - 3rd European Ed

Strategic Marketing Planning: A Step-by-Step Approach

Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

International Perspectives of Marketing Theory

Rethinking Marketing: Towards Critical Marketing Accountings

Marketing Management: European Edition

This is the most expensive it has ever been. Walk away.

Routledge Marketing in Perspective (RLE Marketing) (Routledge Library Editions: Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing)

The Marketing Environment (RLE Marketing) (Routledge Library Editions: Marketing)

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)

Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing)

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Marketing: Critical Perspectives on Business and Management

The Marketing Environment RLE Marketing Volume 15 - Routledge

New Perspectives on International Marketing

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Organization and Marketing (RLE Marketing): 23 (Routledge Library Editions: Marketing)

Essentials of Marketing: Theory and Practice for a Marketing Career

International Marketing: Strategic Approach to World Markets

Red Globe Press Principles of Marketing Value-Based Textbook

Marketing

Essentials of Marketing

Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing)

Fundamentals and Practice of Marketing - Fourth Edition

Marketing Organisation (RLE Marketing) (Routledge Library Editions: Marketing)

Pearson Marketing: Real People, Real Decisions - 3rd European Ed

Strategic Marketing Planning: A Step-by-Step Approach

Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

International Perspectives of Marketing Theory

Rethinking Marketing: Towards Critical Marketing Accountings

Marketing Management: European Edition