Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals) - Image 1

£41.99

Routledge Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Name: Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)
Brand: Routledge
Price: 41.99 GBP
Availability: InStock

Anthropology & Sociology

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Description

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138707694
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 31 December 2018
Listed Since: 01 December 2017

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Routledge Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

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