£41.41

MACMILLAN Marketing Revealed: Challenging the Myths

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Description

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 December 2007
Listed Since
24 May 2007

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