£16.11

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£16 today · all-time low £16 (Aug 2026) · usually £16

Routledge The Essentials of Marketing Research

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Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0415899281
Category
Books > Subjects > Business, Finance & Law > Careers
Domain
Amazon UK
Release Date
21 November 2012
Listed Since
24 May 2011

Barcode

No barcode data available

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