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£14.25
Red Globe Press Marketing Research: Delivering Customer Insight
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Description
Key Features
This fourth edition textbook from Red Globe Press provides a concise and user-friendly overview of the marketing research process.
The text uses a non-technical approach to help students gain the skills needed to interpret and implement research outcomes.
Content focuses on digital data and internet research to reflect modern industry standards.
Students can learn through a variety of qualitative and quantitative methods explained throughout the book.
The book includes a plethora of case studies and examples to illustrate the main stages of the research process.
Product Specifications
- Brand
- Red Globe Press
- Format
- paperback
- ASIN
- 135200111X
- Domain
- Amazon UK
- Release Date
- 30 October 2018
- Listed Since
- 18 April 2017
Barcode
No barcode data available
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