The Business of Marketing Research - Image 1

£87.39

Cognella Academic Publishing The Business of Marketing Research

Name: The Business of Marketing Research
Brand: Cognella Academic Publishing
Price: 87.39 GBP
Availability: InStock

Call Centre Management

Price History & Forecast

Last 43 days • 43 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 43 days • 1 price levels

Days at Price

Price Analysis

Most common price: £87 (43 days, 100.0%)

Price range: £87 - £87

Price levels: 1 different prices over 43 days

Description

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes readers with foundational knowledge and skills, features ample practical examples and anecdotes from LinkedIn and many other well-known companies, and is steeped and grounded in academic rigor. The opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing research value chain, the strategic impact of high-quality research, and five key trends within the industry. Additional chapters walk readers through the processes of identifying and defining a business problem, reviewing existing data, collecting new data, making informed recommendations, and deploying strategic plans. Readers learn about the importance of high-quality deliverables and communication in marketing research, approaches to qualitative and quantitative study, introductory methods of analytics, and how to conduct brand and customer satisfaction research. Closing chapters address the application of neuroscience and the future of marketing research. Filling gaps in the current literature and well preparing readers for success in their profession, The Business of Marketing Research is a critical textbook for courses in marketing and marketing research. It is also an essential resource for marketing professionals, whether at beginniner or more advanced stages.

Product Specifications

Brand: Cognella Academic Publishing
Format: paperback
ASIN: 1516542770
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 October 2020
Listed Since: 20 February 2020

Barcode

No barcode data available

Cognella Academic Publishing The Business of Marketing Research

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research: Fundamentals, Process, and Implications (Business Issues, Competition and Entrepreneurship)

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Marketing Research

Marketing Research for Small Business: An Efficient and Effective Functional Approach (Marketing and Operations Management Research)

Strategic Marketing Management - Theory and Practice

Marketing Analytics: A Machine Learning Approach

Cost-Effective Marketing Research: A Guide for Marketing Managers

Marketing Research: Delivering Customer Insight

Marketing Research: Planning, Process, Practice

International Marketing Research: A Transformative Approach

Marketing Research, 12th Edition

Marketing Research: Planning, Process, Practice

Strategic Marketing Management - The Framework, 10th Edition

Business Research: Enjoy Creating, Developing and Writing Your Business Project

Business Research: Enjoy Creating, Developing and Writing Your Business Project

Strategic Marketing Management - The Framework, 10th Edition

Marketing Research (Critical Perspectives on Business and Management)

Understanding Business Research

Marketing Research: A Managerial Approach

Handbook of Market Research: 1-2

New Methods of Market Research and Analysis

Routledge Creating Value with Data Analytics in Marketing Book