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South-Western Essentials of Marketing Research

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Description

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company?s profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

Key Features

Used Book In Good Condition

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 May 2009
Listed Since
19 January 2009

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