£49.35

PEARSON EDUCATION Marketing Research with SPSS

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£73.99 £46.89 £52.80 £58.71 £64.63 £70.54 £76.45 25 April 2026 13 May 2026 01 June 2026 20 June 2026 09 July 2026

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Description

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 April 2008
Listed Since
22 February 2007

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