£73.99

PEARSON EDUCATION Marketing Research with SPSS

Name: Marketing Research with SPSS
Brand: PEARSON EDUCATION
Price: 73.99 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273703838
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 03 April 2008
Listed Since: 22 February 2007

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PEARSON EDUCATION Marketing Research with SPSS

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