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PEARSON EDUCATION Valuepack:Marketing Research and SPSS 11.0 Package:International Edition with Principles of Marketing:European Edition

Name: Valuepack:Marketing Research and SPSS 11.0 Package:International Edition with Principles of Marketing:European Edition
Brand: PEARSON EDUCATION

Market Research

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Marketing Research and SPSS 11.0 Package: International Edition, 4/e This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies. Principles of Marketing: European Edition, 4/e Principles of Marketing takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisations objectives and resources against needs and opportunities in the global marketplace.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1405839503
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 June 2006
Listed Since: 23 October 2006

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PEARSON EDUCATION Valuepack:Marketing Research and SPSS 11.0 Package:International Edition with Principles of Marketing:European Edition

Gone for 108 days. Could come back at any time — we're watching for you.

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