£107.00

MACMILLAN Macmillan Marketing Communications and Brand Development Vol II

Name: Macmillan Marketing Communications and Brand Development Vol II
Brand: MACMILLAN
Price: 106.66 GBP
Availability: InStock

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Description

Explore the evolving landscape of global business with Marketing Communications and Brand Development in Emerging Markets Volume II. Part of the Palgrave Studies of Marketing in Emerging Economies series, this book provides essential insights for a changing world. This volume serves as a specialized resource for professionals and students interested in how brands navigate and grow within rapidly developing economies. By focusing on the specific dynamics of emerging markets, the text offers a deep look at the strategic shifts required to succeed in these unique environments. Whether you are studying international business or managing global brand strategies, this publication from Palgrave Macmillan delivers the academic and practical context needed to understand modern market transitions. It is a vital addition to any collection focused on international accounting, business, and global marketing trends.

Key Features

Part of the Palgrave Studies of Marketing in Emerging Economies series for academic depth.

Focuses on brand development strategies within rapidly changing global markets.

Provides insights into marketing communications specifically for emerging economies.

Published by Palgrave Macmillan to ensure high standards of professional content.

Supports learning in international business, finance, and global marketing subjects.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030955834
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 25 May 2023
Listed Since: 28 April 2023

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MACMILLAN Macmillan Marketing Communications and Brand Development Vol II

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