Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies) - Image 1

£108.04

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MACMILLAN Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies)

Name: Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies)
Brand: MACMILLAN
Price: 108.04 GBP
Availability: InStock

Economic Policy & Development

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Price distribution over 66 days • 2 price levels

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Most common price: £108 (59 days, 89.4%)

Price range: £108 - £110

Price levels: 2 different prices over 66 days

Description

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through sustainable practices. Reflecting the increasing pressure for organisations to adopt sustainability practices, the need for this book is rooted in what organisations in emerging economies stand to gain from the adoption and implementation of sustainable marketing strategies. Chapters address consumer behaviour and demonstrate best practices for integrating sustainability into marketing strategies. The opportunities and challenges associated with implementing sustainability strategies post-COVID are also explored. This book, therefore, offers essential pathways and shares evidence of sustainability marketing. Covering topics such as the sustainability marketing mix, social marketing, sustainable consumption, and the role of communication, it is a valuable contribution to the ongoing discussion on sustainability from the perspective of emerging economies.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031834631
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 01 March 2025
Listed Since: 14 December 2024

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

MACMILLAN Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies)

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

MACMILLAN Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies)

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Price Distribution

Price Analysis

Description

Product Specifications

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