Green Marketing in Emerging Economies - Palgrave Macmillan - Image 1

£114.68

MACMILLAN Green Marketing in Emerging Economies - Palgrave Macmillan

Name: Green Marketing in Emerging Economies - Palgrave Macmillan
Brand: MACMILLAN
Price: 114.68 GBP
Availability: InStock

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Description

Explore the complex landscape of sustainable business through Green Marketing in Emerging Economies: A Communications Perspective. Part of the Palgrave Studies of Marketing in Emerging Economies series, this book provides a specialized look at how environmental marketing strategies function within developing markets. As global industries shift toward sustainability, understanding the communication methods used in emerging economies is essential for professionals and students. This text examines the specific marketing dynamics that define these regions, offering a unique perspective on how green initiatives are communicated and received. Published by Palgrave Macmillan, this work serves as a valuable resource for those studying international business, marketing communications, and global economic trends. It provides the necessary context for navigating the unique challenges and opportunities present in the rapidly evolving markets of the developing world.

Key Features

Part of the respected Palgrave Studies of Marketing in Emerging Economies series for academic depth.

Focuses on a communications perspective to understand how green messages reach consumers.

Provides specialized knowledge regarding marketing strategies specifically for emerging economies.

Published by Palgrave Macmillan to ensure high standards of scholarly research and content.

Offers essential reading for subjects including international business and accounting.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030825744
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 05 January 2023
Listed Since: 08 December 2022

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MACMILLAN Green Marketing in Emerging Economies - Palgrave Macmillan

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