£126.45

MACMILLAN Fashion Marketing in Emerging Economies Vol II - Macmillan

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Description

Expand your understanding of global markets with Fashion Marketing in Emerging Economies Volume II. This academic text provides a deep look into South American, Asian, and African perspectives within the fashion industry. As part of the Palgrave Studies of Marketing in Emerging Economies series, this volume is designed for professionals and students interested in how fashion trends and consumer behaviors operate across diverse international landscapes. By focusing on specific regional dynamics, this book offers insights into the unique economic environments of emerging markets. It serves as a valuable resource for those studying international business, marketing strategy, and global fashion trends. Whether you are researching market entry or studying consumer psychology in developing nations, this publication provides the academic foundation needed to navigate complex global retail sectors.

Key Features

Covers essential South American, Asian, and African perspectives regarding fashion marketing strategies.

Part of the recognized Palgrave Studies of Marketing in Emerging Economies series.

Provides academic insights into how fashion operates within diverse emerging market economies.

Published by Macmillan to ensure high-quality scholarly content for business and marketing studies.

Ideal for students and professionals focusing on international business and global consumer trends.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
13 December 2022
Listed Since
21 April 2022

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