Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies) - Image 1

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Palgrave Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies)

Name: Contemporary Retail Marketing in Emerging Economies: The Case of Ghana's Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies)
Brand: Palgrave
Price: 76.42 GBP
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Description

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.

Product Specifications

Brand: Palgrave
Format: paperback
ASIN: 3031116631
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 13 October 2023
Listed Since: 16 September 2023

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Palgrave Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies)

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This is the most expensive it has ever been. Walk away.

Palgrave Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies)

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