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MACMILLAN Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

Name: Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)
Brand: MACMILLAN
Price: 107.92 GBP
Availability: InStock

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Description

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031365917
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 24 August 2024
Listed Since: 25 August 2024

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MACMILLAN Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

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MACMILLAN Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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