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Palgrave Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing

Name: Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing
Brand: Palgrave
Price: 159.99 GBP
Availability: InStock

Branding & Logo Design

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Description

Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty. In short, brands that are endorsed by a favourite celebrity and influencer become more credible and trustworthy. This edited book examines this new era of marketing by focusing on the impact of employing celebrities, SMIs and virtual influencers to endorse the brand as a key advertising tactic. In particular, it focuses on the rise of social media usage and the corresponding changes in advertising strategies in the digital era. As well as exploring this rise of celebrity influencers and their value, the book also takes a critical lens, examining their roles in fuelling the growth of materialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this balanced and comprehensive approach, this book is an essential resource for anyone interested in the future of advertising.

Product Specifications

Brand: Palgrave
Format: paperback
ASIN: 3031635183
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 29 August 2025
Listed Since: 24 September 2025

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Palgrave Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing

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It has never been this cheap. We have no record of a lower price.

Palgrave Celebrity, Social Media Influencers and Brand Performance: Exploring New Dynamics and Future Trends in Marketing

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