£64.59

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£65 today · previous high £65 · all-time low £63

MACMILLAN Digital Marketing Technologies

Amazon

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£64.59 £62.31 £62.81 £63.31 £63.80 £64.30 £64.80 25 July 2026 05 August 2026 16 August 2026 27 August 2026 07 September 2026
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12 days 31 days · current 2 days · current 0 8 16 23 31 £63 £64 £65 Days at Price

Price Analysis

Most common price: £64 (31 days, 68.9%)

Price range: £63 - £65

Price levels: 3 different prices over 45 days

Description
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).

Product Specifications
Brand
MACMILLAN
Format
paperback
ASIN
9819706068
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
20 April 2024
Listed Since
06 January 2024

Barcode

No barcode data available

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