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MACMILLAN Chinese Marketing and Management Scales

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£92.22 £87.61 £89.45 £91.30 £93.14 £94.99 £96.83 03 August 2026 17 August 2026 01 September 2026 16 September 2026 01 October 2026
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Description
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context. This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field. The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book.

Product Specifications
Brand
MACMILLAN
Format
hardcover
ASIN
9819744873
Category
Books > Subjects > Business, Finance & Law > Accounting
Domain
Amazon UK
Release Date
11 October 2024
Listed Since
23 May 2024

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