£107.00

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£107 today · cheaper than every other day in the last 3 months

MACMILLAN Marketing and Economics - Macmillan Business Guide

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Price History & Forecast

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Last 54 days · 54 data points (no recent data)

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£108.01 £106.90 £107.14 £107.38 £107.63 £107.87 £108.11 28 July 2026 10 August 2026 23 August 2026 05 September 2026 19 September 2026
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Price Distribution

Price distribution over 54 days • 2 price levels

Days at Price
Current Price
1 day · current 53 days 0 13 27 40 53 £107 £108 Days at Price

Price Analysis

Most common price: £108 (53 days, 98.1%)

Price range: £107 - £108

Price levels: 2 different prices over 54 days

Description

Marketing and Economics by Macmillan provides a comprehensive exploration of how economic principles shape modern marketing strategies and consumer behaviour. This essential business resource bridges the gap between economic theory and practical marketing applications, offering professionals, students and academics valuable insights into pricing strategies, market dynamics, demand forecasting and competitive positioning. Whether you are developing marketing campaigns, analysing market trends or studying business economics, this Palgrave Macmillan publication delivers the theoretical foundation and real-world context needed to understand how economic factors influence marketing decisions and organisational success.

Key Features

Published by Palgrave Macmillan, a leading academic and professional business publisher with expertise in economics and marketing topics.

Integrates economic principles with marketing practice to provide a comprehensive framework for understanding market behaviour and strategy.

Suitable for business students, marketing professionals and economists seeking to connect economic theory with marketing applications.

Covers essential topics including pricing strategies, market dynamics and competitive analysis through an economic lens.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
07 January 2016

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