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MACMILLAN Macmillan Contemporary Marketing - Digital Trends & Economics

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Description

Explore the evolving landscape of modern business with Multidisciplinary Approaches to Contemporary Marketing. Published by Palgrave Macmillan, this book examines the intersection of digital trends, social issues, and economic factors in the current market. It provides a comprehensive look at how these different fields impact marketing strategies in an increasingly digital world. This resource is designed for those studying e-commerce and business trends, offering a detailed perspective on how social and economic shifts shape consumer behavior and industry standards.

Key Features

This book by Macmillan covers digital trends and their impact on modern marketing strategies.

Examine the connection between social issues and economic factors within the marketing field.

Published by Palgrave Macmillan to provide a multidisciplinary view of contemporary business.

A specialized resource for studying e-commerce and digital marketing evolution.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 June 2025
Listed Since
16 October 2024

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