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£120.83
MACMILLAN Multidisciplinary Approaches to Contemporary Marketing
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Description
Key Features
Covers essential digital trends that are changing the way businesses interact with consumers in the modern era.
Examines the impact of social issues on marketing strategies and consumer behavior.
Integrates economic perspectives to provide a well-rounded view of contemporary marketing environments.
Published by Palgrave Macmillan to ensure academic and professional quality for readers.
Focuses on multidisciplinary methods to help navigate the complexities of the current e-commerce landscape.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3031780256
- Domain
- Amazon UK
- Release Date
- 10 June 2025
- Listed Since
- 16 October 2024
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