£120.83

MACMILLAN Multidisciplinary Approaches to Contemporary Marketing

Name: MACMILLAN Multidisciplinary Approaches to Contemporary Marketing
Brand: MACMILLAN
Price: 111.42 GBP
Availability: InStock

E-commerce

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Description

Explore the evolving landscape of modern business with Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics. Published by Palgrave Macmillan, this book provides a comprehensive look at the various factors shaping today's marketplace. By examining the connection between digital trends, social issues, and economic principles, readers gain a broader understanding of how these elements affect marketing strategies. This text is designed for those looking to understand the complex environment of e-commerce and modern business practices. Whether you are studying business or looking to stay informed on industry shifts, this resource offers a deep look into the multidisciplinary nature of current marketing trends.

Key Features

Covers essential digital trends that are changing the way businesses interact with consumers in the modern era.

Examines the impact of social issues on marketing strategies and consumer behavior.

Integrates economic perspectives to provide a well-rounded view of contemporary marketing environments.

Published by Palgrave Macmillan to ensure academic and professional quality for readers.

Focuses on multidisciplinary methods to help navigate the complexities of the current e-commerce landscape.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031780256
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 10 June 2025
Listed Since: 16 October 2024

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MACMILLAN Multidisciplinary Approaches to Contemporary Marketing

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