Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series) - Image 1

£104.39

MACMILLAN Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

Name: Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)
Brand: MACMILLAN
Price: 104.39 GBP
Availability: InStock

Leadership

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Description

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031671546
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 26 October 2024
Listed Since: 22 June 2024

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MACMILLAN Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

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