£139.99

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£140 today · previous high £140 · all-time low £107

MACMILLAN Marketing in the Digital Age - Consumer Insights Book

Amazon

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£139.99 £104.14 £111.96 £119.78 £127.61 £135.43 £143.25 02 August 2026 17 August 2026 01 September 2026 16 September 2026 02 October 2026
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Description

Explore the complexities of modern commerce with Marketing in the Digital Age by MACMILLAN. This book provides deep insights into how consumer decisions are made and the impact of social influence in a connected world. It covers the essential elements of responsible marketing practices within the current digital landscape. Designed for those studying branding and commercial graphic arts, this text offers a professional perspective on navigating the evolving relationship between brands and their audiences.

Key Features

Marketing in the Digital Age provides expert insights into modern consumer decisions.

This MACMILLAN publication examines the role of social influence in today's market.

The book covers essential principles of responsible marketing for the digital era.

Authored by Palgrave Macmillan, this text serves as a resource for branding studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 May 2026
Listed Since
02 December 2025

Barcode

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