£139.99

MACMILLAN Marketing in the Digital Age - Academic Book

Name: MACMILLAN Marketing in the Digital Age - Academic Book
Brand: MACMILLAN
Price: 139.99 GBP
Availability: InStock

Branding & Logo Design

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Description

Understand the changing landscape of modern commerce with Marketing in the Digital Age. Published by Palgrave Macmillan, this book provides deep insights into how consumer decisions are made in a connected world. It explores the power of social influence and the necessity of responsible marketing practices in today's economy. This resource is designed for those studying the intersection of branding and digital behavior. By examining the drivers behind consumer choices, readers can better navigate the complexities of the current market. Whether you are interested in graphic arts, commercial branding, or the psychology of social influence, this text offers a foundation for understanding modern marketing strategies.

Key Features

Explore consumer decision-making processes within the modern digital landscape.

Gain knowledge on the role of social influence in shaping brand perception.

Learn about the importance of responsible marketing in a connected era.

Study commercial branding through the lens of digital age consumer behavior.

Access academic insights published by the reputable Palgrave Macmillan brand.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 9819565081
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 07 June 2026
Listed Since: 02 December 2025

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MACMILLAN Marketing in the Digital Age - Academic Book

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