£96.20

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£96 today · all-time low £96 (Sep 2026) · usually the usual

MACMILLAN Celebrity and Influencer Marketing: Brand Performance Trends

Name: Celebrity and Influencer Marketing: Brand Performance Trends
Brand: MACMILLAN
Price: 96.2 GBP
Availability: InStock

Branding & Logo Design

Price Distribution

Price distribution over 54 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £96 (38 days, 70.4%)

Price range: £96 - £101

Price levels: 3 different prices over 54 days

Description

This Macmillan publication examines the evolving relationship between celebrity endorsements, social media influencers, and brand performance in contemporary marketing. The book explores how influencer partnerships shape consumer behaviour, brand positioning, and market dynamics in the digital age. It investigates emerging strategies that leverage social media personalities to drive engagement and sales, whilst analysing the measurable impact of influencer collaborations on brand equity. The work addresses new frameworks for evaluating influencer effectiveness and discusses future trends in celebrity-driven marketing campaigns. Ideal for marketing professionals, brand managers, academics, and anyone seeking to understand how social influence translates into commercial success and sustainable brand growth in competitive markets.

Key Features

Palgrave Macmillan publication examining celebrity endorsement and influencer marketing strategies.

Explores the relationship between social media personalities and measurable brand performance outcomes.

Analyses new dynamics in how influencers shape consumer behaviour and brand positioning.

Discusses future trends and emerging frameworks for evaluating influencer campaign effectiveness.

Covers commercial branding strategy through the lens of social media influence and celebrity partnerships.

Suitable for marketing professionals, brand managers, academics and students in branding and commercial arts.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031635159
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 28 August 2024
Listed Since: 15 May 2024

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

MACMILLAN Celebrity and Influencer Marketing: Brand Performance Trends

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

MACMILLAN Celebrity and Influencer Marketing: Brand Performance Trends

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

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