Macmillan Celebrity and Social Media Influencer Marketing Book - Image 1

£100.91

MACMILLAN Macmillan Celebrity and Social Media Influencer Marketing Book

Name: Macmillan Celebrity and Social Media Influencer Marketing Book
Brand: MACMILLAN
Price: 100.91 GBP
Availability: InStock

Branding & Logo Design

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Description

Explore the evolving landscape of modern marketing with this comprehensive study on celebrity and social media influencer performance. Published by Palgrave Macmillan, this book examines how brand dynamics are shifting in a digital-first world. It provides a deep look into the changing relationship between public figures and consumer engagement. This text is a valuable resource for those studying graphic arts, commercial branding, and logo design. By understanding the new trends in influencer marketing, professionals can better navigate the complex world of brand performance. The content is designed to help readers grasp how social media figures impact brand perception and long-term marketing strategies in a rapidly changing digital environment.

Key Features

Examines the changing dynamics between celebrities and social media influencers in modern marketing environments.

Provides insights into brand performance and how digital figures impact consumer engagement.

Analyzes new trends that are shaping the future of the marketing industry.

Serves as a specialized resource for studies in commercial branding and graphic arts.

Published by Palgrave Macmillan to ensure professional and academic standards.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031635159
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 28 August 2024
Listed Since: 15 May 2024

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MACMILLAN Macmillan Celebrity and Social Media Influencer Marketing Book

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