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£139.99
MACMILLAN Marketing in a Digital World - Academic Book
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Description
Key Features
Examines the impact of immersive experiences on modern consumer engagement.
Analyzes how innovation changes the way brands interact with their audience.
Explores the cultural dynamics that shape contemporary consumption patterns.
Provides insights into the digital world and its effect on marketing strategies.
Offers a detailed look at the evolving landscape of commercial branding.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 9819565049
- Domain
- Amazon UK
- Release Date
- 09 June 2026
- Listed Since
- 02 December 2025
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