£139.99

MACMILLAN Marketing in a Digital World - Academic Book

Name: MACMILLAN Marketing in a Digital World - Academic Book
Brand: MACMILLAN
Price: 139.99 GBP
Availability: InStock

Branding & Logo Design

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Description

Explore the modern landscape of consumer behavior with Marketing in a Digital World. Published by Palgrave Macmillan, this book examines the shifts in how people interact with brands through immersive experiences and technological innovation. It provides a deep look into the cultural dynamics that drive consumption in today's digital age. This text is designed for those interested in the connection between graphic arts, branding, and the evolving digital marketplace. By studying these changing patterns, readers can better understand the impact of new technologies on how products are perceived and consumed. It serves as a comprehensive resource for understanding the intersection of commerce and digital culture.

Key Features

Examines the impact of immersive experiences on modern consumer engagement.

Analyzes how innovation changes the way brands interact with their audience.

Explores the cultural dynamics that shape contemporary consumption patterns.

Provides insights into the digital world and its effect on marketing strategies.

Offers a detailed look at the evolving landscape of commercial branding.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 9819565049
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 09 June 2026
Listed Since: 02 December 2025

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MACMILLAN Marketing in a Digital World - Academic Book

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