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MACMILLAN Bright Modernity: Color, Commerce, and Consumer Culture (Worlds of Consumption)

Amazon

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Price distribution over 61 days • 2 price levels

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17 days 44 days 0 11 22 33 44 £101 £102 Days at Price

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Most common price: £102 (44 days, 72.1%)

Price range: £101 - £102

Price levels: 2 different prices over 61 days

Description

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies―research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 August 2018
Listed Since
08 August 2018

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