Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Palgrave Studies in Marketing, Organizations and Society) - Image 1

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MACMILLAN Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Palgrave Studies in Marketing, Organizations and Society)

Name: Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Palgrave Studies in Marketing, Organizations and Society)
Brand: MACMILLAN
Price: 84.13 GBP
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Description

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031883489
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 27 May 2025
Listed Since: 19 February 2025

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

MACMILLAN Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Palgrave Studies in Marketing, Organizations and Society)

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

MACMILLAN Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Palgrave Studies in Marketing, Organizations and Society)

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