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MACMILLAN The Marketisation of Higher Education: Concepts, Cases, and Criticisms (Marketing and Communication in Higher Education)

Amazon

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Price range: £107 - £121

Price levels: 2 different prices over 74 days

Description

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 May 2022
Listed Since
08 April 2022

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