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Palgrave Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

Amazon

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£114.06 £106.70 £108.31 £109.91 £111.52 £113.12 £114.73 25 July 2026 12 August 2026 31 August 2026 19 September 2026 08 October 2026
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Description

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 August 2023
Listed Since
23 May 2023

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