Macmillan Contemporary Marketing Strategy - Consumer Behavior - Image 1

£107.85

MACMILLAN Macmillan Contemporary Marketing Strategy - Consumer Behavior

Name: Macmillan Contemporary Marketing Strategy - Consumer Behavior
Brand: MACMILLAN
Price: 107.85 GBP
Availability: InStock

E-Commerce

It has never been this cheap. We have no record of a lower price.

£108 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 78 days · 78 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 78 days • 1 price levels

Days at Price

Price Analysis

Most common price: £108 (78 days, 100.0%)

Price range: £108 - £108

Price levels: 1 different prices over 78 days

Description

Improve your understanding of modern business practices with Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making. Published by Palgrave Macmillan, this book provides a deep look into how consumer patterns influence the way managers make important decisions in today's market. This resource is designed for those looking to bridge the gap between consumer data and effective management. By focusing on the connection between behavior and decision-making, it helps readers navigate the complexities of the current business landscape. Whether you are studying business or working in a management role, this text offers the foundational knowledge needed to interpret market trends and apply them to real-world scenarios. Gain a clearer perspective on how to use consumer insights to guide your professional strategy. This book serves as a valuable tool for anyone interested in the intersection of marketing theory and practical management application.

Key Features

Analyze consumer behavior to help guide your professional management decisions and business strategies.

Understand the relationship between market trends and effective managerial decision-making processes.

Learn how to apply modern marketing principles to real-world business challenges and scenarios.

Gain insights into contemporary marketing strategies published by the reputable Palgrave Macmillan.

Develop a stronger foundation in business and e-commerce management through detailed consumer analysis.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031959205
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 02 October 2025
Listed Since: 07 May 2025

Barcode

No barcode data available

MACMILLAN Macmillan Contemporary Marketing Strategy - Consumer Behavior

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

MACMILLAN Contemporary Marketing Solutions - Growth Strategies

MACMILLAN Strategic Marketing Management: Principles and Practice

MACMILLAN Digital Marketing Strategies for Value Co-Creation

Learning and Innovation in Hybrid Organizations: Strategic and Organizational Insights

Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

MACMILLAN Customer Journeys in Fashion - Business Management Book

MACMILLAN Marketing in the Digital Age - Academic Book

Digital Entertainment as Next Evolution in Service Sector Book

Visualizing Marketing: From Abstract to Intuitive - Macmillan

MACMILLAN Multidisciplinary Approaches to Contemporary Marketing

MACMILLAN Marketing in a Digital World - Academic Book

Macmillan Professional Service Firms and Politics in a Global Era

Artificial Intelligence and Machine Learning in the Travel Industry: Simplifying Complex Decision Making

Working Conditions in a Marketised University System: Generation Precarity

Youth Subcultures in Postwar and Contemporary Fiction: Making a Scene

Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities

Innovating with Infrastructure: The Automobile Industry in India

Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage

Engaging with Digital Maps: Our Knowledgeable Deferral to Rough Guides (Geographies of Media)

Working Conditions in a Marketised University System: Generation Precarity

MACMILLAN Decisions in International Trade and Logistics

MACMILLAN Driving Complexity in Economic Development Book

MACMILLAN Visual Culture in the Philippines - Social Visualities