£108.24

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Palgrave Customer Journeys in Fashion: From Linear to Multilevel

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£108.24 £102.83 £104.99 £107.16 £109.32 £111.49 £113.65 30 July 2026 16 August 2026 02 September 2026 19 September 2026 06 October 2026
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Price distribution over 69 days • 1 price levels

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69 days 0 17 35 52 69 £108 Days at Price

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Most common price: £108 (69 days, 100.0%)

Price range: £108 - £108

Price levels: 1 different prices over 69 days

Description

Explore the evolution of customer engagement strategies in the fashion industry with this comprehensive business guide from Palgrave Macmillan. This book examines how traditional linear customer pathways have transformed into complex, multilevel interactions across modern retail and digital channels. Designed for fashion professionals, managers, and business strategists, it provides actionable insights into understanding and optimising customer behaviour throughout their purchasing lifecycle. The text bridges theory and practice, offering frameworks for mapping customer touchpoints and creating cohesive brand experiences. Whether you're navigating e-commerce integration, omnichannel retail challenges, or customer retention strategies, this resource equips you with contemporary perspectives on building lasting relationships in today's competitive fashion market.

Key Features

Palgrave Macmillan publication provides authoritative insights into modern customer engagement frameworks within the fashion sector.

Covers the shift from linear to multilevel customer journeys, reflecting current retail and digital commerce complexities.

Offers practical strategies for fashion businesses to map and optimise customer touchpoints across multiple channels.

Provides business and management perspectives suitable for retail professionals, brand strategists, and fashion industry leaders.

Combines contemporary theory with actionable frameworks for improving customer relationships and driving business growth.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 November 2025
Listed Since
20 December 2024

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