£108.24

MACMILLAN Customer Journeys in Fashion - Business Management Book

Name: MACMILLAN Customer Journeys in Fashion - Business Management Book
Brand: MACMILLAN
Price: 108.24 GBP
Availability: InStock

Management

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Description

Explore the shifting landscape of the fashion industry with Customer Journeys in Fashion: From Linear to Multilevel. Published by Palgrave Macmillan, this book provides a deep look into how consumer paths are evolving. As traditional models change, understanding these new patterns is essential for professionals working in management and business strategy. This text is designed for those studying or working within the business, finance, and law sectors. It addresses the move from simple, straight-line consumer paths to more complex, multilevel interactions. By studying these modern frameworks, readers can better understand the current state of fashion management and consumer behavior in a rapidly changing market.

Key Features

Published by Palgrave Macmillan to ensure academic and professional quality for management students and industry experts.

Focuses on the transition from linear to multilevel customer journeys within the fashion sector.

Provides relevant insights for professionals in the business, finance, and law management categories.

Offers a modern perspective on how consumer paths function in today's fashion industry.

Serves as a specialized resource for understanding complex market behaviors and management strategies.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031839501
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 12 November 2025
Listed Since: 20 December 2024

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MACMILLAN Customer Journeys in Fashion - Business Management Book

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