MACMILLAN Customer Journeys in Fashion - Business Management Book

Explore the shifting landscape of the fashion industry with Customer Journeys in Fashion: From Linear to Multilevel. Published by Palgrave Macmillan, this book provides a deep look into how consumer paths are evolving. As traditional models change, understanding these new patterns is essential for professionals working in management and business strategy. This text is designed for those studying or working within the business, finance, and law sectors. It addresses the move from simple, straight-line consumer paths to more complex, multilevel interactions. By studying these modern frameworks, readers can better understand the current state of fashion management and consumer behavior in a rapidly changing market.