£127.59

MACMILLAN Gen Z's Fashion Revolution - Branding and Design Book

Name: MACMILLAN Gen Z's Fashion Revolution - Branding and Design Book
Brand: MACMILLAN
Price: 120.1 GBP
Availability: InStock

Branding & Logo Design

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Most common price: £119 (63 days, 74.1%)

Price range: £119 - £128

Price levels: 3 different prices over 85 days

Description

Explore the changing landscape of the apparel industry with Gen Z's Fashion Revolution: Understanding the influence of Gen Z on Fashion Brands. Published by Palgrave Macmillan, this book examines how the newest generation of consumers is reshaping the way brands operate and communicate. Designed for students and professionals interested in graphic arts and commercial branding, this text provides a look into the shifting dynamics of logo design and brand identity in a modern market. As consumer behaviors change, understanding these new influences is necessary for anyone working within the commercial arts or branding sectors. This title serves as an essential resource for those studying the intersection of generational trends and professional fashion branding.

Key Features

Examines the specific ways Gen Z influences modern fashion brands and consumer behavior.

Provides insights for professionals working in commercial branding and logo design.

Published by Palgrave Macmillan to ensure academic and professional quality.

Focuses on the connection between generational shifts and the graphic arts industry.

Ideal resource for students studying arts, photography, and commercial design.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031729153
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 22 July 2025
Listed Since: 15 August 2024

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MACMILLAN Gen Z's Fashion Revolution - Branding and Design Book

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