£159.72

MACMILLAN Networks and Foreign Markets - SME Internationalization

Name: MACMILLAN Networks and Foreign Markets - SME Internationalization
Brand: MACMILLAN
Price: 159.72 GBP
Availability: InStock

International

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Description

Explore the complex dynamics of how relationships influence the way small and medium-sized enterprises (SMEs) expand into global markets. This academic resource from MACMILLAN examines the connection between networks and the internationalization process, providing a deep look into how business connections drive growth. Designed for those studying international business and accounting, this book offers a perspective on how external relationships shape the trajectory of smaller firms. By focusing on the role of networks, readers gain a better understanding of the mechanisms that allow SMEs to navigate foreign market landscapes successfully. Whether you are a student, researcher, or professional in the business and finance sector, this text provides essential context for understanding modern international trade. It serves as a valuable addition to any collection focused on business, finance, and law, specifically regarding international accounting and market entry strategies.

Key Features

Focuses on the specific internationalization processes of small and medium-sized enterprises (SMEs).

Examines the direct impact that business networks have on entering and operating in foreign markets.

Provides academic insights suitable for students and professionals in business, finance, and law.

Published by Palgrave Macmillan to ensure high-quality content for international business studies.

Offers a specialized perspective on how relationships shape global market expansion strategies.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031456610
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 31 March 2025
Listed Since: 09 April 2025

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MACMILLAN Networks and Foreign Markets - SME Internationalization

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