£107.73

MACMILLAN Digital Marketing Strategies for Value Co-Creation

Name: MACMILLAN Digital Marketing Strategies for Value Co-Creation
Brand: MACMILLAN
Price: 113.1 GBP
Availability: InStock

Branding & Logo Design

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Most common price: £113 (78 days, 88.6%)

Price range: £108 - £113

Price levels: 2 different prices over 88 days

Description

Explore advanced theories and practical applications in the book Digital Marketing Strategies for Value Co-Creation: Models and Approaches for Online Brand Communities. Published by Palgrave Macmillan, this text provides a deep look into how brands build and maintain strong online communities through collaborative value creation. This resource is designed for professionals and students interested in branding and logo design within the commercial graphic arts sector. It examines the specific models and approaches that allow brands to engage with their audiences effectively in digital spaces. By understanding these strategies, readers can better grasp how online communities drive brand success and long-term engagement. Whether you are studying commercial branding or implementing digital strategies in a professional setting, this book offers a structured look at the mechanics of modern online brand interactions. It serves as a specialized guide for navigating the complex landscape of digital marketing and community management.

Key Features

Comprehensive coverage of digital marketing models designed for online brand community management.

Focuses on value co-creation approaches to help brands engage more effectively with their digital audiences.

Provides theoretical frameworks for understanding how online communities impact brand identity.

Published by Palgrave Macmillan to ensure academic and professional quality for branding studies.

Relevant for students and professionals specializing in commercial branding and graphic arts.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031846125
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 30 May 2025
Listed Since: 07 January 2025

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MACMILLAN Digital Marketing Strategies for Value Co-Creation

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