£104.69

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£105 today · all-time low £104 (Jul 2026) · usually £128

MACMILLAN Digital Marketing Strategies for Value Co-Creation - Brand Communities

Name: Digital Marketing Strategies for Value Co-Creation - Brand Communities
Brand: MACMILLAN
Price: 104.69 GBP
Availability: InStock

Graphic Arts

Price Distribution

Price distribution over 71 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £105 (27 days, 38.0%)

Price range: £104 - £130

Price levels: 4 different prices over 71 days

Description

Explore comprehensive digital marketing strategies designed to build and nurture online brand communities through value co-creation. This Palgrave Macmillan publication offers practical models and approaches for organisations seeking to engage customers in meaningful ways and strengthen brand loyalty in today's digital landscape. Discover frameworks for creating interactive communities where customers become active participants in brand development, driving authentic engagement and sustainable competitive advantage. The book combines theoretical insights with real-world applications, providing marketing professionals, business leaders, and academics with actionable strategies to transform passive audiences into invested community members. Learn how to design digital ecosystems that foster collaboration, encourage user-generated content, and align customer interests with brand objectives. Whether you're developing new community initiatives or optimising existing digital channels, this resource equips you with the tools and knowledge to create lasting value for both your organisation and your audience.

Key Features

Palgrave Macmillan publication offering models and practical approaches for digital marketing and online community building.

Focuses on value co-creation strategies that transform customers into active brand community participants.

Combines theoretical frameworks with real-world applications suitable for marketing professionals and business leaders.

Addresses branding and logo design principles within the context of digital marketing and customer engagement.

Provides actionable strategies for building sustainable competitive advantage through community-driven marketing initiatives.

Ideal for academics, practitioners, and organisations looking to strengthen brand loyalty through digital channels.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031846125
Category: Books > Subjects > Arts & Photography > Graphic Arts
Domain: Amazon UK
Release Date: 30 May 2025
Listed Since: 07 January 2025

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About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

MACMILLAN Digital Marketing Strategies for Value Co-Creation - Brand Communities

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Description

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About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

MACMILLAN Digital Marketing Strategies for Value Co-Creation - Brand Communities

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

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