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£118.44

MACMILLAN Macmillan The Valuation of Digital Intangibles - Business Book

Name: Macmillan The Valuation of Digital Intangibles - Business Book
Brand: MACMILLAN
Price: 118.44 GBP
Availability: InStock

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Description

Explore the complex landscape of modern asset assessment with The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse. Published by Palgrave Macmillan, this book addresses the shifting economic realities of the digital age. As intangible assets become central to corporate value, understanding how to measure technology, marketing reach, and presence within the metaverse is necessary for professionals in finance and business. This text serves as a resource for those navigating the intersection of finance and emerging digital ecosystems. It provides a framework for analyzing the economic impact of non-physical assets that drive today's global economy. Whether you are studying corporate finance or managing digital portfolios, this book offers a deep look into the valuation methods required for a technology-driven market.

Key Features

Focuses on the economic assessment of technology and marketing assets in a digital-first economy.

Provides insights into the valuation of assets within the evolving metaverse landscape.

Published by Palgrave Macmillan to ensure high-quality academic and professional standards.

Designed for professionals in corporate finance, business, and law sectors.

Addresses the growing importance of digital intangibles in modern corporate strategy.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031092392
Category: Books > Subjects > Business, Finance & Law > Professional Finance > Corporate
Domain: Amazon UK
Release Date: 02 September 2023
Listed Since: 05 August 2023

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MACMILLAN Macmillan The Valuation of Digital Intangibles - Business Book

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