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£90.93
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£91 today · cheaper than every other day in the last 3 months
Palgrave Strategic Marketing Management - Principles and Practice
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Last 72 days · 72 data points (no recent data)
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Price Distribution
Price distribution over 72 days • 5 price levels
Price Analysis
Most common price: £95 (27 days, 37.5%)
Price range: £91 - £105
Price levels: 5 different prices over 72 days
Description
Key Features
Macmillan's Strategic Marketing Management delivers both foundational principles and practical strategies for implementing effective marketing campaigns.
Comprehensive coverage of marketing management disciplines helps professionals develop strategic approaches to market analysis and brand positioning.
Principles-based framework enables readers to apply core marketing concepts to diverse business contexts and competitive environments.
Palgrave Macmillan publication offers academic rigour combined with industry-relevant examples for students and practising managers.
Essential reference for leadership development, university programmes, and professional marketing strategy planning.
Product Specifications
- Brand
- Palgrave
- Format
- paperback
- ASIN
- 3031993667
- Domain
- Amazon UK
- Release Date
- 06 November 2025
- Listed Since
- 12 June 2025
Barcode
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