£129.86

MACMILLAN Strategic Marketing Management: Principles and Practice

Name: MACMILLAN Strategic Marketing Management: Principles and Practice
Brand: MACMILLAN
Price: 129.81 GBP
Availability: InStock

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Description

Master the essentials of business strategy with Strategic Marketing Management: Principles and Practice by MACMILLAN. This professional resource provides a foundation in management skills and leadership within the marketing discipline. Designed for those studying or working in business, finance, and law, this book focuses on the core principles required to navigate complex management environments. It serves as a practical guide for understanding how marketing strategy integrates with broader organizational goals. Whether you are developing leadership capabilities or refining your management expertise, this text offers a structured approach to marketing theory and application. It is an essential addition to your professional library for anyone looking to strengthen their grasp of management practices in a commercial setting.

Key Features

Comprehensive coverage of marketing principles and practices for professional development.

Focused on management skills and leadership within the business and finance sectors.

Published by Palgrave Macmillan to ensure academic and professional standards.

Ideal for readers studying management, law, or business administration.

Provides a clear framework for understanding strategic marketing management.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031993667
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 06 November 2025
Listed Since: 12 June 2025

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MACMILLAN Strategic Marketing Management: Principles and Practice

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