£151.26

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£151 today · previous high £151 · all-time low £145

Routledge Decolonizing Marketing Theory and Practice - Routledge Studies

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£151.26 £144.37 £145.88 £147.38 £148.88 £150.38 £151.89 27 July 2026 13 August 2026 31 August 2026 17 September 2026 05 October 2026
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8 days 63 days · current 0 16 32 47 63 £145 £151 Days at Price

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Price range: £145 - £151

Price levels: 2 different prices over 71 days

Description

This scholarly work examines marketing from a decolonial perspective, moving beyond conventional inclusivity and sustainability frameworks to challenge foundational assumptions in marketing discipline. Part of the Routledge Studies in Marketing series, the book provides critical analysis of how marketing theory and practice have been shaped by colonial perspectives and offers pathways toward more equitable approaches. Designed for academics, researchers, and marketing professionals seeking to understand and reshape the field through decolonial thought, this text bridges critical theory with practical marketing implications. The Routledge publication combines rigorous academic inquiry with accessible exploration of how decolonisation can transform marketing strategy, consumer relationships, and industry ethics in contemporary business contexts.

Key Features

Part of Routledge Studies in Marketing series, providing peer-reviewed academic research on marketing discipline transformation.

Examines decolonial theory applications to marketing practice, offering frameworks beyond conventional inclusivity debates.

Addresses sustainability and marketing ethics through a critical decolonial lens for contemporary business challenges.

Suitable for marketing scholars, university researchers, and professionals seeking to reshape marketing approach and strategy.

Published by Routledge, a leading academic publisher specialising in rigorous social sciences and business research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 November 2024
Listed Since
14 June 2024

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