£127.78

Routledge Decolonizing Marketing Theory and Practice Book

Name: Routledge Decolonizing Marketing Theory and Practice Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

Explore a transformative perspective on modern marketing with Decolonizing Marketing Theory and Practice: Beyond Inclusivity and Sustainability Debates. Part of the Routledge Studies in Marketing series, this text offers a deep look into the evolution of marketing frameworks. It moves past standard discussions to address the complexities of contemporary theory and real-world application. This book serves as a significant resource for students, academics, and professionals looking to understand the shifting landscape of the field. By examining the relationship between marketing practices and broader social structures, it provides a foundation for those seeking to engage with more diverse and critical viewpoints in the industry. Whether used for classroom study or professional development, this Routledge publication provides the necessary context to navigate modern marketing challenges.

Key Features

Part of the respected Routledge Studies in Marketing series for academic excellence.

Provides a deep look into marketing theory and practical application.

Addresses contemporary debates regarding inclusivity and sustainability.

Ideal for students and researchers in social sciences and marketing.

Offers a critical perspective on modern marketing frameworks and practices.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032698063
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 22 November 2024
Listed Since: 14 June 2024

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Routledge Decolonizing Marketing Theory and Practice Book

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