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Routledge Transformative Education in Marketing - Routledge

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Description

Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change offers a critical examination of marketing education and its evolution in contemporary practice. This Key Issues in Marketing Management title from Routledge explores how marketing programmes can move beyond traditional teaching approaches to foster genuine transformation in student learning and professional capability. The book addresses the gap between marketing education rhetoric and actual classroom practice, providing educators and students with insights into alternative pedagogies and institutional frameworks. By challenging conventional wisdom about how marketing should be taught, this work contributes to ongoing debates about the relevance and effectiveness of business education in preparing graduates for real-world marketing roles. Ideal for academics, educators, and students seeking to understand the future direction of marketing education.

Key Features

Part of the Key Issues in Marketing Management series from Routledge, a leading publisher of academic business titles.

Examines transformative approaches to marketing education that move beyond traditional classroom models.

Published by Routledge, a trusted source for scholarly works in marketing, business, and management studies.

Addresses the challenge of aligning marketing education rhetoric with practical classroom implementation and outcomes.

Provides insights for marketing educators seeking to innovate their teaching methods and curriculum design.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2025
Listed Since
11 March 2025

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