£136.27

Routledge - Towards Transformative Education in Marketing

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Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore new perspectives on marketing pedagogy with Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change. Published by Routledge as part of the Key Issues in Marketing Management series, this book addresses the evolving landscape of academic and professional marketing practices. This text provides a foundation for understanding how marketing education can adapt to modern demands. It examines current rhetoric and suggests paths for meaningful change within the field. Whether you are a student, academic, or professional, this volume offers insights into the shifts occurring within marketing management and social sciences. By focusing on the intersection of education and management, this book serves as a resource for those studying anthropology and sociology within a marketing context. It is designed to support those looking to understand the changing dynamics of the industry and the academic frameworks that support it.

Key Features

Part of the Key Issues in Marketing Management series from Routledge.

Focuses on the transition toward transformative education models in marketing.

Examines the relationship between marketing rhetoric and practical change.

Suitable for readers interested in the social sciences and anthropology.

Provides academic insights into modern marketing management challenges.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032908971
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 30 June 2025
Listed Since: 11 March 2025

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Routledge - Towards Transformative Education in Marketing

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