£128.33

Routledge - Rituals and Routines: Key Issues in Marketing

Name: Routledge - Rituals and Routines: Key Issues in Marketing
Brand: Routledge
Price: 128.33 GBP
Availability: InStock

Economics

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Description

Explore the evolving landscape of marketing management with Rituals and Routines: Reflecting Change, Redefining Meaning, Recasting Scope. Published by Routledge, this book is part of the Key Issues in Marketing Management series, providing a deep look into how professional practices are shifting in a modern context. This text addresses how established patterns in the industry are being re-evaluated. It provides a framework for understanding how meaning is redefined and how the scope of marketing management is being expanded to meet new challenges. Whether you are a student of economics or a professional in the business sector, this resource offers a structured approach to studying the changing nature of marketing rituals and organizational routines. By examining these core concepts, the book helps readers navigate the complexities of contemporary business environments. It serves as a valuable addition to any academic or professional library focused on business, finance, and law, specifically within the field of economics and marketing strategy.

Key Features

Part of the Key Issues in Marketing Management series from Routledge.

Examines how marketing practices are changing and being redefined.

Provides a look at the expanding scope of modern marketing management.

Ideal for readers interested in business, finance, and economics.

Offers academic insights into the evolution of professional rituals.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032889322
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 09 December 2024
Listed Since: 01 August 2024

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Routledge - Rituals and Routines: Key Issues in Marketing

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