£158.59

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Routledge Creativity in Marketing Education - Routledge Studies

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Description

Creativity in Marketing Education explores the essential role of storytelling, imagination and purpose in contemporary marketing practice and pedagogy. This Routledge study examines how creative thinking drives marketing effectiveness and how educators can cultivate imaginative approaches within their programmes. The book bridges theory and practice, offering insights into how purpose-driven narratives shape consumer engagement and brand loyalty. Designed for marketing academics, educators and students seeking deeper understanding of creative processes in professional contexts, this volume combines scholarly research with practical frameworks that demonstrate why storytelling and imagination remain fundamental to successful marketing strategy in an increasingly competitive landscape.

Key Features

Part of the Routledge Studies in Marketing series, providing authoritative academic perspective on contemporary marketing education practices.

Examines the interconnected roles of storytelling, imagination and purpose in developing effective marketing professionals.

Offers both theoretical foundations and practical applications suitable for university marketing programmes and professional development.

Addresses how creative thinking and narrative approaches enhance marketing strategy and consumer relationships.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 March 2026
Listed Since
16 October 2025

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