£151.26

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£151 today · previous high £151 · all-time low £130

Routledge Business Digitalization: Corporate Identity and Reputation

Amazon

Price History & Forecast

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Last 66 days · 66 data points (no recent data)

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£151.26 £127.87 £132.98 £138.08 £143.18 £148.28 £153.39 01 August 2026 17 August 2026 02 September 2026 18 September 2026 05 October 2026
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Price Distribution

Price distribution over 66 days • 3 price levels

Days at Price
Current Price
49 days 16 days 1 day · current 0 12 25 37 49 £130 £140 £151 Days at Price

Price Analysis

Most common price: £130 (49 days, 74.2%)

Price range: £130 - £151

Price levels: 3 different prices over 66 days

Description
This Routledge academic text explores the intersection of digital transformation and corporate brand management in contemporary business environments. The book examines how organisations navigate digitalisation whilst maintaining strong corporate identity and protecting reputation across online and offline channels. Designed for business professionals, marketing practitioners and academic researchers, this work provides frameworks and insights into strategic digital marketing, corporate communications and stakeholder engagement in an increasingly connected marketplace. Part of the established Routledge Studies in Marketing series, it combines theoretical foundations with practical applications for understanding how companies build and sustain their brands through digital initiatives. The text addresses challenges of reputation management, authenticity in digital spaces and the role of corporate identity as a competitive advantage during organisational transformation.

Key Features

Routledge Studies in Marketing series publication offering peer-reviewed academic content on contemporary business and digital marketing topics.

Comprehensive examination of corporate identity strategy during business digitalisation and organisational digital transformation.

Analysis of reputation management techniques and stakeholder communication in digital business environments.

Suitable for marketing professionals, business strategists and academic researchers studying corporate branding and digital commerce.

Explores the relationship between digitalisation initiatives and maintenance of strong corporate brand positioning.

Theoretical frameworks combined with practical insights for implementing digital-first marketing and communications strategies.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1032512350
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
29 September 2023
Listed Since
15 March 2023

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