£136.27

Routledge Business Digitalization: Corporate Identity and Reputation

Name: Routledge Business Digitalization: Corporate Identity and Reputation
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

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Description

Explore the evolving landscape of modern commerce with Business Digitalization: Corporate Identity and Reputation. Part of the Routledge Studies in Marketing series, this book examines how companies manage their brand and reputation in a digital world. As businesses move toward digital-first models, understanding the connection between corporate identity and online presence becomes a necessity. This text provides professional insights into the shifts occurring within e-commerce and digital marketing sectors. It is designed for readers looking to understand the complexities of maintaining a consistent brand image across various digital platforms. Whether you are a student of marketing or a professional navigating the e-commerce space, this publication offers a structured look at how digital transformation affects how companies are perceived by the public. Gain a better understanding of the marketing principles that drive reputation management in today's connected economy.

Key Features

Part of the reputable Routledge Studies in Marketing series for academic and professional growth.

Focuses on the essential relationship between corporate identity and digital reputation management.

Provides context for the digital transformation occurring within the e-commerce sector.

Designed for readers interested in the intersection of business law, finance, and digital marketing.

Offers insights into how modern brands maintain consistency in an increasingly digital marketplace.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032512350
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 29 September 2023
Listed Since: 15 March 2023

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Routledge Business Digitalization: Corporate Identity and Reputation

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