£141.13

MACMILLAN Contemporary Marketing Management for Tourism

Name: MACMILLAN Contemporary Marketing Management for Tourism
Brand: MACMILLAN
Price: 141.13 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the evolving landscape of the travel industry with Contemporary Marketing Management for Tourism and Hospitality. Published by Palgrave Macmillan, this book examines how new technology and Gen Z consumer habits drive sustainable business transformation within the sector. As the tourism and hospitality industries face rapid shifts, understanding the influence of digital tools and younger generations becomes essential for long-term success. This text provides a look at the modern drivers of change, helping professionals and students navigate the transition toward more sustainable business models. It is a valuable resource for anyone looking to understand the intersection of modern technology and consumer behavior in today's global market.

Key Features

Examines how new technology impacts marketing strategies within the tourism and hospitality sectors.

Analyzes the specific influence of Gen Z consumer behaviors on business transformation.

Provides insights into driving sustainable business practices in a changing global market.

Offers a modern perspective on marketing management tailored for the travel industry.

Published by Palgrave Macmillan to ensure academic and professional quality standards.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031650484
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 October 2024
Listed Since: 04 June 2024

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MACMILLAN Contemporary Marketing Management for Tourism

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