£141.13

MACMILLAN Contemporary Marketing Management for Tourism

Name: MACMILLAN Contemporary Marketing Management for Tourism
Brand: MACMILLAN
Price: 127.72 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 81 days • 81 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 81 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £121 (35 days, 43.2%)

Price range: £120 - £141

Price levels: 4 different prices over 81 days

Description

Explore the evolving landscape of the travel industry with Contemporary Marketing Management for Tourism and Hospitality. Published by Palgrave Macmillan, this book examines how new technology and Gen Z consumer habits drive sustainable business transformation within the sector. As the tourism and hospitality industries face rapid shifts, understanding the influence of digital tools and younger generations becomes essential for long-term success. This text provides a look at the modern drivers of change, helping professionals and students navigate the transition toward more sustainable business models. It is a valuable resource for anyone looking to understand the intersection of modern technology and consumer behavior in today's global market.

Key Features

Examines how new technology impacts marketing strategies within the tourism and hospitality sectors.

Analyzes the specific influence of Gen Z consumer behaviors on business transformation.

Provides insights into driving sustainable business practices in a changing global market.

Offers a modern perspective on marketing management tailored for the travel industry.

Published by Palgrave Macmillan to ensure academic and professional quality standards.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031650484
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 October 2024
Listed Since: 04 June 2024

Barcode

No barcode data available

MACMILLAN Contemporary Marketing Management for Tourism

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management for Tourism and Hospitality Book

Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

The Contemporary Hotel Industry: A People Management Perspective (Palgrave Advances in Managing and Marketing Tourism, Hospitality, and Events)

Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations (Palgrave Studies of Marketing in Emerging Economies)

MACMILLAN Multidisciplinary Approaches to Contemporary Marketing

Marketing in a Transition Economy: New Realities, Challenges, and Prospects

MACMILLAN Agritourism Marketing in Africa - Digital Strategy

The Digital Future of Hospitality

The Digital Future of Hospitality

Tourism Entrepreneurship and the Metaverse: Opportunities and Strategies for Growth in the Digital Sphere

Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era

MACMILLAN Marketing in a Digital World - Academic Book

Palgrave Global Challenges and Uncertainty in Tourism Vol II

Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

MACMILLAN COVID-19, Technology and Marketing Book

Routledge Contemporary Marketing and Consumer Behaviour Book

Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

Digital Marketing Technologies

MACMILLAN Marketing in the Digital Age - Academic Book

Sustainable Tourism and Hospitality Management: Business Practices, Global Platforms, and Reporting

MACMILLAN Marketing and Economics - Palgrave Macmillan Book

Tourism Entrepreneurship: Knowledge and Challenges for a Sustainable Future (Sustainable Development Goals Series)

Tourism Entrepreneurship: Knowledge and Challenges for a Sustainable Future (Sustainable Development Goals Series)