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MACMILLAN Contemporary Marketing Management Tourism Hospitality - Gen Z Tech

Name: Contemporary Marketing Management Tourism Hospitality - Gen Z Tech
Brand: MACMILLAN
Price: 141.13 GBP
Availability: InStock

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Description

Contemporary Marketing Management for Tourism and Hospitality explores how emerging technologies and Gen Z consumer behaviour are reshaping the travel and hospitality sectors. This Palgrave Macmillan publication examines the intersection of sustainable business practices with modern marketing strategies, providing essential insights for industry professionals navigating digital transformation. The book addresses how new technologies drive innovation in customer engagement, brand positioning, and operational efficiency whilst aligning with the values of younger generations who prioritise environmental and social responsibility. Ideal for marketing managers, tourism directors, hospitality leaders, and business students, this resource offers practical frameworks for implementing contemporary marketing approaches that balance profitability with sustainability. It combines theoretical foundations with real-world case studies to help organisations adapt their marketing strategies in an increasingly tech-driven and environmentally conscious marketplace.

Key Features

Examines how new technology influences marketing strategies in tourism and hospitality sectors.

Explores Gen Z consumer behaviour and its impact on brand positioning and customer engagement.

Provides frameworks for sustainable business transformation aligned with contemporary marketing principles.

Published by Palgrave Macmillan, a leading academic and professional publisher in business and management.

Combines theoretical concepts with real-world examples relevant to hospitality industry professionals.

Addresses digital transformation and innovation in customer experience and operational efficiency.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031650484
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 October 2024
Listed Since: 04 June 2024

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It has never been this cheap. We have no record of a lower price.

MACMILLAN Contemporary Marketing Management Tourism Hospitality - Gen Z Tech

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