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MACMILLAN Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

Name: Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
Brand: MACMILLAN
Price: 149.65 GBP
Availability: InStock

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Most common price: £149 (13 days, 68.4%)

Price range: £149 - £150

Price levels: 2 different prices over 19 days

Description

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030706974
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 May 2022
Listed Since: 29 April 2022

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This is the most expensive it has ever been. Walk away.

MACMILLAN Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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