£119.65

MACMILLAN Agritourism Marketing in Africa - Digital Strategy

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Description

Explore the evolving landscape of agricultural tourism with Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy. Published by Palgrave Macmillan, this book provides a focused look at how digital platforms and social media can be used to grow agritourism ventures across the African continent. As e-commerce and digital connectivity change how businesses operate, understanding these specific marketing tools becomes essential for professionals in the business and finance sectors. This text serves as a resource for those studying the intersection of agriculture, tourism, and modern digital commerce. It offers insights into how social media strategies can help connect local agricultural experiences with a global audience, making it a relevant addition to your professional or academic library. Whether you are interested in e-commerce trends or regional business development, this book provides a specialized perspective on modern marketing methods in a unique geographic context.

Key Features

Examines the role of digital and social media strategies within the African agritourism sector.

Provides insights into modern marketing techniques for agricultural tourism businesses.

Published by Palgrave Macmillan, ensuring a professional academic and business standard.

Covers relevant themes in e-commerce and digital business development.

Offers a specialized look at regional business trends in Africa.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 April 2025
Listed Since
23 October 2024

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