Sustainable Green Marketing Strategies Circular Economy Africa - Image 1

£127.59

MACMILLAN Sustainable Green Marketing Strategies Circular Economy Africa

Name: Sustainable Green Marketing Strategies Circular Economy Africa
Brand: MACMILLAN
Price: 127.59 GBP
Availability: InStock

Economic Systems

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Description

Explore how African markets are reshaping sustainability through innovative green marketing strategies tailored to circular economy principles. This comprehensive volume from Palgrave Macmillan examines the unique challenges and opportunities facing emerging African economies as they transition toward environmentally responsible business practices. Drawing on regional expertise and case studies, the book provides actionable insights for marketers, policymakers, and business leaders seeking to balance profitability with ecological responsibility. Part of the Palgrave Studies of Marketing in Emerging Economies series, this essential resource bridges theory and practice, offering practical frameworks for implementing sustainable marketing initiatives that resonate with African consumers and stakeholders. Whether you're developing corporate sustainability strategies or researching economic transformation in emerging markets, this publication delivers evidence-based guidance on building competitive advantage through circular economy principles and green marketing innovation.

Key Features

Palgrave Macmillan publishes this authoritative guide to green marketing strategies specifically designed for African economic contexts and emerging market realities.

The book examines circular economy principles and their practical application across African industries, helping businesses minimise waste whilst maintaining growth.

Part of the Palgrave Studies of Marketing in Emerging Economies series, providing comparative insights into sustainability across multiple developing regions and market systems.

Offers actionable frameworks for integrating sustainable green marketing into corporate strategy, with region-specific case studies and implementation guidance for African enterprises.

Addresses both the theoretical foundations and practical imperatives of sustainable business transformation, supporting policymakers and marketing professionals in emerging African economies.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031816269
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Systems
Domain: Amazon UK
Release Date: 16 April 2025
Listed Since: 20 November 2024

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MACMILLAN Sustainable Green Marketing Strategies Circular Economy Africa

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