MACMILLAN Sustainable Green Marketing Strategies - Palgrave Macmillan

Explore the intersection of environmental responsibility and economic growth with Sustainable Green Marketing Strategies for a Circular Economy. This academic work, part of the Palgrave Studies of Marketing in Emerging Economies series, examines the specific realities and imperatives within the African context. As global markets shift toward circular models, understanding how these principles apply to emerging economies is vital for researchers and professionals. This book provides a deep look into how green marketing strategies function within unique regional frameworks. It serves as a necessary resource for those studying economic systems and the evolving landscape of sustainable business practices in Africa. Gain a better understanding of the practical applications and theoretical foundations required to navigate modern marketing in a resource-conscious world.