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Sage Publishing Sage Business Research Methods and Statistics Using SPSS

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Description

Master quantitative methods with Business Research Methods and Statistics Using SPSS from Sage Publishing. This book is designed for readers with a minimum of mathematical and statistical knowledge, offering an easy to follow approach to understanding complex data. By grounding every concept in the context of business and management research, it helps students see the practical applications of various techniques and procedures. The text provides comprehensive coverage of the entire research process. You will learn about the business context, statistical analysis of data, survey methods, and how to effectively report and present your research findings. This resource is built to turn theoretical knowledge into actionable skills for business professionals and students alike.

Key Features

Sage Publishing provides a practical guide for understanding quantitative methods and statistics.

The content is specifically grounded in business and management research contexts.

Learn essential skills including statistical analysis of data and various survey methods.

Gain expertise in reporting and presenting research findings clearly and professionally.

This comprehensive book includes a companion website to support your learning process.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 November 2008
Listed Since
22 April 2008

Barcode

No barcode data available

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