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Sage Publications Sage Business Research Methods and Statistics Using SPSS

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Description

Master quantitative methods with Business Research Methods and Statistics Using SPSS from Sage Publications. This guide is designed for readers with a basic understanding of mathematics and statistics who want to learn how to apply research techniques in real-world settings. By grounding every concept in the context of business and management, this book helps students understand how to move from theory to practical application. This comprehensive resource covers the entire research process. You will learn about the business context, how to conduct statistical analysis of data, and effective survey methods. The text also provides guidance on how to report and present your research findings clearly. Whether you are a student or a professional, this book offers an easy to follow approach to mastering statistical tools and research procedures.

Key Features

Practical business context that helps students apply statistical techniques to real management research scenarios.

Comprehensive coverage of the research cycle including data analysis, survey methods, and reporting.

Easy to follow approach to quantitative methods designed for those with minimum mathematical knowledge.

Detailed guidance on statistical analysis of data to help interpret complex research results.

Instruction on presenting and reporting research findings to ensure professional communication of data.

Access to a companion website to support your learning and research process.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 November 2008
Listed Since
22 April 2008

Barcode

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