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Prentice Hall Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition: United States Edition

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Description

For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues―in total quality management, international marketing, technology, ethics, and the Internet.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 December 2001
Listed Since
06 February 2007

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