Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition: United States Edition - Image 1

£61.90

Prentice Hall Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition: United States Edition

Name: Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition: United States Edition
Brand: Prentice Hall
Price: 61.9 GBP
Availability: InStock

Decision Making

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Description

For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues―in total quality management, international marketing, technology, ethics, and the Internet.

Product Specifications

Brand: Prentice Hall
Format: hardcover
ASIN: 0133768562
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 04 December 2001
Listed Since: 06 February 2007

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Prentice Hall Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition: United States Edition

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